Wellness and WealthThe hottest opportunity isn't really a trend at all. It's a return to healthy eating and living, and for those who see the opportunity, a healthy bottom line.
Today's consumers want to take charge of their health. They strive to feel better, to look younger, and perform at their optimum potential.
In the U.S., personal health care costs account for 15% of the national economy while 36% of every health care dollar is spent on services and products other than hospital care, physicians' services, and nursing home care.
The aging of over 70 million baby boomers will also dramatically impact the health and wellness industry as they strive to preserve their most precious commodity: their youth. Boomers make up half of our $10 trillion national economy and are expected to increase their spending on wellness products, from $200 billion today to $1 trillion in the next decade.
Over the last six decades, boomers have been the trend-setters for the U.S economy. They have been responsible for the largest stock market rise in history, the housing boom, the personal computer, the sport utility vehicles, and the Internet. Now, baby boomers will set the pace for the wellness industry for generations to come.
With increased consumer awareness on self-care, our leading health and beauty brands put us at a competitive advantage in this market.
